Blog

The Jointly Journal

Regular reads on branding, design and getting specified in the construction supply chain.

Life at Jointly

Life at Jointly

Published by

Arabella Cronin

Design

Technical brochure design for building product launches

Published on

14 Jul 2026

Published on

14 Jul 2026

A senior adult's hands holding and reading a newspaper while seated on an outdoor bench.

Design

Why creative consistency is essential for brand success

Discover why creative consistency is crucial for brand success, from building trust and recognition to maximising marketing impact. Learn how Jointly helps you maintain cohesive branding.

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Tips & Tricks

Copywriting trends: what’s working in 2024?

Explore the top copywriting trends driving engagement and conversions in 2024, from AI integration to hyper-personalisation, and learn how to apply them for lasting success.

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September 25, 2025

Design

Understanding the psychology of colour in branding: A strategic guide for B2B marketers

Explore the impact of colour psychology in branding, from customer perception to strategic application. Discover how colour choices shape brand identity and drive customer engagement.

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September 25, 2025

Design

The role of typography in user experience

Explore how typography shapes user experience, influencing readability, visual hierarchy, and overall engagement. Learn the key elements of effective typography to elevate design quality.

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Design

Designing for mobile vs desktop: What’s the difference?

Explore the essential differences between designing for mobile and desktop interfaces, and how to create optimised, user-friendly experiences for each platform.

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September 25, 2025

Design

Breaking the myths around branding for startups

Startups face unique challenges in branding, often falling prey to myths that hold them back. Discover the truth about branding and how an effective strategy can be a game-changer for your startup.

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September 25, 2025

Design

How great design can impact your brand’s perception

Discover how effective design influences your brand’s perception and strengthens its position in a competitive market. Learn the key aspects of design that shape customer opinions and drive success.

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September 25, 2025

Marketing

How to craft a killer headline (without sounding salesy)

Discover effective strategies to craft compelling headlines that capture attention and resonate with your audience - without coming across as pushy or overly sales-driven.

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September 25, 2025

Business

How to keep your brand fresh without rebranding

Learn effective strategies to refresh your brand without the cost and effort of a full rebrand, helping your business stay relevant, engaging, and memorable in a constantly changing market.

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September 25, 2025