THX turns an end-of-year thank you into a customer retention campaign

THX wanted to end 2025 by recognising the customers who had supported the business throughout the year, and communicate genuine gratitude.

But the opportunity was bigger than a seasonal thank you campaign. The end-of-year period is a key time for interior fit-out contractors, when project teams are reviewing suppliers, comparing pricing and planning who they want to work with next.

THX wanted to use that moment well. The campaign needed to show appreciation, reinforce the business’s developments and USPs, and remind customers how THX was continuing to increase support across their projects.

The challenge was to create a clear campaign structure around customer gifting, customer retention marketing and re-engagement. One that felt genuine to customers, useful for the THX team, and strong enough to keep the brand front-of-mind going into 2026.

We created the campaign around a direct, memorable message: our way of saying “thx” for a great 2025.

The idea gave THX a natural way to thank customers, while also creating space to talk about the business behind the hire experience. Growth, capacity, capability, service, reliability and the people who make it happen.

The campaign included:

• Campaign messaging and creative strategy
• Social media posts
• Email nurture
• Landing page
• Website pop-ups
• QR code tracking
• Direct mail and customer gifting collateral
• Campaign roadmap and delivery management

Almost every touchpoint linked back to the end-of-year video, which celebrated THX’s people, growth, capacity and continued support for customers.

The message was positive, direct and customer-focused. It thanked customers for their business, while showing how THX had continued to invest in the hire experience, equipment reliability and customer support.

We also mapped the multi-channel marketing campaign from start to finish, with clear timelines, regular updates and defined outputs. This gave the THX team a full campaign journey without having to manage every moving part internally.

The B2B marketing campaign gave THX a reason to reconnect with customers at a key decision-making point in the year.

It helped the team start conversations, share business updates and show how THX was increasing support for customers and their projects.

The online engagement was some of THX’s best yet, with strong performance across LinkedIn, email and the campaign landing page.

Across the five-email nurture flow, THX sent 8,385 emails and achieved a 24.73% average open rate and 17.17% average click-through rate, with the internal staff email performing particularly strongly at a 66.48% open rate and 57.2% click-through rate.

Across 4 social posts and 1 campaign video, THX achieved 15,915 impressions, 8,649 reach, 205 reactions, 33 shares and 3,357 tracked clicks. The campaign also generated 2,812 video views, 21 hours of total watch time and helped THX gain 1,046 new LinkedIn followers across 4 weeks.

For a brand awareness and retention campaign, the result was clear - THX stayed visible, gave customers a genuine thank you, and put its value back in front of the market before 2026.