THX puts peace of mind on every page of its 2026 Product Guide

THX is a premium tool hire partner for specialist contractors. For the 2026 Product Guide, the opportunity was to turn a detailed product resource into something more useful on site, in the office and during customer conversations.

The guide needed to help customers find the right tools and equipment quickly, across a broad range of categories. It also needed to feel like THX, practical, reliable, people-first and focused on keeping projects moving.

That meant the Product Guide had to do more than present what was available. It had to make the range easier to navigate, put key product information at customers' fingertips and give the sales team a clearer sales enablement tool for starting conversations.

The challenge was to create a guide and launch campaign that felt immediately useful, something customers could keep on their mobile device, leave on the desk in the site office, and come back to quickly whenever they needed the right kit.

We executed a clear B2B campaign idea for the launch, peace of mind on every page.

That message gave THX a simple way to talk about the guide's value. It positioned the Product Guide as an always-ready resource for contractors who need quick access to premium hire options, clear product information and reliable support.

The work included the following:

• Product Guide creative concept direction
• Product Guide artwork and layout
• In-guide brand and sales messaging
• Promotional banner creative
• Social launch creative and copy
• A5 flyer design with QR code
• HubSpot email templates
• Product Guide landing page

The Product Guide was structured to make the range easier to navigate, with clear category sections, featured kit, product specifications and service-led messaging throughout. It reinforced THX as a No Ordinary Hire Partner, while keeping the focus on what customers need most, the right equipment, useful information and reliable support.

The launch campaign then gave THX several routes to drive customers towards the guide. The homepage banner positioned it as "the go-to tool to keep your projects moving", while the social campaign creative brought the "peace of mind on every page" message to life through benefit-led statements around access, convenience, product information and clear signposting.

The email flow gave THX a direct way to introduce the guide, explain what was inside, and prompt customers to view the digital version, request a hard copy or book a quick chat with the team. The landing page brought those actions into one place, giving customers a clear route to explore the guide and contact THX.

The finished Product Guide gave THX a piece of sales collateral the team could put straight into a customer's hands, on site or over a counter, ready to use for 2026.

Customers could use it to explore premium hire options, find key product information and keep a copy close to hand on site or in the office. The guide made THX's range easier to understand and easier to use, while reinforcing the service promise behind the products.

The integrated campaign gave the guide a stronger route to market. Instead of relying on one announcement, THX had a connected campaign toolkit across email, social, homepage promotion, landing page activity and printed collateral.

The outcome was a clearer launch journey, with every touchpoint pointing customers towards one action, exploring the THX 2026 Product Guide.

The work helped THX in the following ways:

• Turn a dense product list into something a site manager can easily use, standing in a van
• Give every team, from social to sales, one consistent message to work from
• Make viewing, downloading or requesting the guide a single step
• Give the sales team a genuine conversation starter, not just another leave-behind
• Replace scattered announcements with one connected journey across email, social, homepage and print
• Reinforce THX as a hire partner people want to partner with

For a product-heavy guide, the message stayed simple. THX was helping customers find what they needed faster, make better-informed hire decisions and keep their projects moving, not just showing them what was available.