The Jointly Journal  

A content marketing strategy for building product manufacturers: what to publish, for whom, and how it wins specifications over time.

Why brand equity decides specifications in construction, and how building product brands build preference before the tender.

Rebuild or refresh your construction product website? A practical way to decide, with the signs that a refresh will waste your money.

Seven practical ways to make technical datasheets easier to specify from, so your products survive the journey from shortlist to spec.

What specifier marketing means for building product manufacturers, and how to reach the architects and engineers who choose your products.

Product catalogue design that specifiers actually use: structure, data and design lessons from catalogues that win specifications.

The specification gap is where building product manufacturers lose projects before tender. What causes it, and how specification marketing closes it.

Whether you're the founding member of the marketing team in a SaaS start-up, or leading a team of generalists at an established business, you're probably trying to achieve some lofty targets with limited resources.

As businesses adapt to the digital landscape, creative collaboration has become crucial for success. But which model is best for your business: remote, in-house, or hybrid? Explore the pros and cons of each to find the perfect fit for your company's unique needs.