Construction Product Catalogue Checklist

Most product catalogues list products. The best ones help people choose. This free checklist takes building product manufacturers, distributors and tool hire brands through the ten areas that make a catalogue work harder: structure, comparison, technical detail, photography, page hierarchy, CTAs, and designing for print and digital. Use it before you brief your next catalogue, or to audit the one you already have. It finishes with a score out of 60, so you can see exactly where buyers might be getting stuck.