The existing company name wasn't giving the right message to the local community and regional investors. So we worked with EMC Gold to create a new brand, bilingual website, corporate presentation and supporting collateral that helped communicate the project more clearly, carefully and credibly.
EMC Gold came to us at a point of change. The company needed to refresh its brand, with a target audience of investors in Spain and internationally.
The existing name was creating confusion. It gave the wrong impression to the local community and regional investors, which made it harder for the business to explain the project clearly and build confidence in what it was doing.
For an investor-facing mining brand, the message has to be considered. The name, visual identity, website and presentation materials all needed to work together to support a clearer, more professional first impression.
A new brand, website and investor-ready collateral.
EMC Gold chose us through a recommendation, then trusted us to guide the branding journey from concept through to delivery.
We created a clean, clear new brand that moved the company away from its original identity and gave it a more professional look, better aligned with its audience, location and long-term plans.
The work included:
The creative concepts helped the project move forward quickly. Strategy, audience messaging, creative and design were all handled together, so the brand could speak clearly to investors in Spain and internationally.
With a name change, website and wider collateral involved, there were plenty of moving parts. We kept the project moving, stayed flexible and helped make the digital processes simple and easy for the EMC Gold team.
After launch, the board and investors were pleased with the new branding, website and collateral. The team also received positive feedback on the look of the brand and the ease of navigation across the site.
The new brand made the project easier to understand. The Spanish version of the website was particularly well received, giving EMC Gold a stronger way to communicate with its local and regional audience.
The result was a clearer, more credible identity for a business that needed to communicate carefully across different audiences, languages and markets.
“Jointly delivered a new brand, website in two languages, corporate presentation and associated collateral for us that has been very well received both internally and externally. The team were patient and understanding with us throughout the process. They delivered our brief on time, and were good fun to work with.”
Emma Chetwynd Stapylton, EMC Gold
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