It needed to help M&E contractors find the right information quickly. It needed to support the internal sales team when processing orders. And it needed to turn a large, technical product range into a clearer, easier-to-use sales tool.
So we worked with Brymec to create a new 400-page M&E catalogue for print and digital use, supported by a launch campaign that helped take it to market.
Brymec needed a catalogue that reflected a growing product range and a refreshed brand.
Brymec had introduced updated product ranges and rolled out new brand guidelines. The existing catalogue needed to catch up.
For a business selling into M&E contractors, product information has to be clear, practical and easy to act on. Contractors need to find what they need quickly. Sales teams need a layout that supports order processing. Marketing teams need the finished asset to feel consistent with the wider brand.
The task was large, detailed and technically demanding: create a 400-page catalogue that made Brymec’s range easier to understand, easier to navigate and easier to sell.
A full M&E catalogue, built for print, digital and campaign launch.
Brymec already trusted us from previous projects, so we came into the catalogue with a strong understanding of the brand, the products and the audience.
We designed the full catalogue for both print and digital use, applying Brymec’s updated brand guidelines across a large volume of product information. We also supported image selection throughout, using our understanding of Brymec’s products and solutions to keep the catalogue clear, consistent and useful.
As the project developed, we adapted with it. Feedback, changes and new requirements were managed through a clear process, with patience, flexibility and close attention to detail.
To support the launch, we also created a wider set of campaign assets, including:
This gave Brymec a consistent launch campaign around the catalogue, without adding more pressure to the internal marketing team.
A clearer catalogue, a smoother launch and a sales tool the team actually uses.
Brymec now has a 400-page M&E catalogue that looks sharper, works harder and gives customers clearer access to technical product information.
The new navigation and layout have been well received by the internal team, especially when processing orders. QR codes also make it easier for contractors and customers to access technical information from the catalogue.
The launch campaign helped Brymec take the new catalogue to market with consistency across print, email, landing page and social.
The work reduced pressure on the marketing team, gave the sales team a stronger product tool, and gave customers a clearer way to understand the Brymec range.
I couldn’t recommend Jointly enough. Their design skill and ability to bring your brand to life are excellent. Their communication is fast and efficient and they’re always keen to learn more about your products and solutions, which is priceless. They also provide a vast amount of services, so they can provide the full campaign for your project, which makes it efficient and consistent.
Steph Shackel
Marketing Manager, Brymec
Trusted by 23+ clients
